Guide to Capturing a Great Video

All you need is a phone to create a great profile video! Please follow these guidelines to ensure your video is high quality, professional, and engaging:

Lighting:

• Film in natural lighting during the day, facing a window. This should create an effect that brightens your face, and dims your background.
• If natural light isn’t available, sit somewhere where light is shining on your face. If you happen to have a ring light, even better!

Camera:

• Use your phone or a camera to record yourself. Avoid using your computer camera, as it’s generally much lower quality.
• Film with your camera horizontal (in landscape).
• Wipe off your phone’s camera lens before you start recording – this can really make a difference!
• Set up your camera so that your head is in the top 3rd of the frame. 
• Make sure the camera is eye level. If using a tripod, you may need to adjust it. Alternatively, you can put a stack of books under your device to raise it up.

Audio:

• Make sure you set up in a quiet place with no background noise (no adorable kids or pets, kitchen noises, air conditioner, etc.)
• If recording with your phone, use your phone audio. Only use headphones if you know you can get high quality audio with them.
• If recording with your computer, use headphones or an external microphone if you have one.
• Turn your phone on airplane mode to avoid incoming distractions (texts, notifications, etc.)

Presentation:

• Wear something you feel great in! This will be used on your coaching profile, so wear something that you feel represents you as a professional.
• Choose a location with a neutral background to avoid distractions

Delivery:

• We want your personality and energy to shine through the video! Avoid reading from a script, and instead talk from the heart. This will help prospective clients connect with you. 
  • Tip 1: Try one recording with a script, and one without. See which you like better! Which looks more natural? Which better represents your personality?
  • Tip 2: If you’re nervous, shake it off before hitting record! 
• Try not to bump your desk or camera while we are recording – this will make the video shaky

Content:

• Avoid using too many details. Too detailed information and acronyms might just confuse a person that is not an expert in the field
• A short synopsis on your professional background and certifications is okay, but avoid spending the entire minute discussing your qualifications. Of course the user wants to know you are qualified, but they are most interested in how you intend to help them 
• Ensure that your message is clear and easy to understand
• Keep the message short. The edited video will have a max length of one minute.

Need Some Inspiration? Tell Us About: 

• Why did you choose to become a coach?
• What is your goal as a coach?
• What can a user expect from a session with you?
• Why is your approach different?
• What’s a fun fact about you that could help you relate to users?

The above points are just an inspiration, please feel free to shape the content based on the message that you want to convey. Remember that you are not forced to share anything. Include in the video only the information that you feel comfortable sharing with users on the platform. 

And that’s it. We can’t wait to see your videos!