May 4, 2023
Instill a Commitment to Act
Did you know that 60% of enterprise sales opportunities end in no decision? Inspiring customers to take action is a crucial aspect of success for enterprise account managers. More than ever, it’s important for sales professionals to drive commitment from their customers in order to grow their businesses. In this article, we explore key actions and behaviors experienced account managers take to build that commitment to act.
The Limitations Of Providing Insights
While providing valuable insights to customers is essential, it’s not enough to guarantee a sale. Insights are only as valuable as the actions they inspire. With the abundance of information available today, customers can easily become overwhelmed. For instance, instead of just presenting data about your product’s efficiency, show your customers how implementing your solution can save them time and resources compared to their current processes, then invite them to explore these benefits in a personalized demo. How can you connect your insights to customer value in a way that ensures they act?
Being Specific With Customer Requests
To encourage customers to act, salespeople must be specific about what they’re asking for. Clearly defining the desired action or outcome, breaking down complex tasks into smaller, manageable steps, and providing actionable guidance and resources can make all the difference. Simplicity is the key to motivating action. Help your customers see the path to success by breaking it down into smaller steps. An example of being specific with customer requests would be asking them to review a specific feature of your product and provide feedback within a week, rather than vaguely requesting their opinion on the overall solution. How can you make your customer requests easier for your customer to execute?
Creating A Sense Of Urgency
Establishing a sense of urgency can propel customers to take action. By highlighting the potential negative consequences of inaction and emphasizing the benefits and competitive advantages of acting promptly, salespeople can inspire customers to move forward. Use case studies and success stories to show customers the tangible results that can come from taking action now. To create a sense of urgency, you could present data that shows how early adopters of your product have seen significant returns on investment, and emphasize that delaying implementation may result in lost opportunities to outperform competitors. What are some of the ways you have seen other salespeople create urgency with their customers?
Establish A Mutual Commitment To Action
It’s essential to establish a mutual commitment to action between the salesperson and the customer. This involves clearly defining the next steps and expectations for both parties, agreeing on a timeline and milestones for progress, and creating a sense of accountability through regular check-ins and updates. Accountability is a powerful motivator and when both parties are committed to action, it creates a strong foundation for success. A concrete way to establish mutual commitment to action is to co-create an implementation plan with your customer, outlining key milestones, deadlines, and responsibilities for both parties, ensuring transparency and accountability throughout the process.
In conclusion, transforming insights into meaningful action is the ultimate goal for enterprise salespeople. By being specific with customer requests, creating a sense of urgency, and establishing a mutual commitment to action, sales professionals can inspire their customers to act and drive business growth. Remember, refining your approach and continuously improving is essential for long-term success. Consider reaching out to a sales coach to help you put the insights from this article into action and take your sales career to new heights.
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