Empowering A Contracted Workforce: TaskHuman’s Impact on HopSkipDrive’s CareDrivers
2,451
1,300+
64.2%
89.7
Introduction
The gig economy’s rapid growth has intensified competition among businesses to attract top independent talent. Offering wellness benefits can be a key differentiator, with 53% of independent workers more likely to engage with companies that provide access to such benefits, highlighting the value of supporting holistic well-being in this sector.
HopSkipDrive is a ride-sharing platform designed specifically for children and families, with a focus on safety and reliability. The company provides transportation services for school districts, non-profit organizations, and individual families, ensuring that children are picked up and dropped off safely and on time.
Challenges
TaskHuman partnered with HopSkipDrive in March 2023 to enhance their CareDrivers’ skills through coaching, aiming to improve service quality and driver retention. HopSkipDrive had four major objectives when rolling out TaskHuman:
High Acquisition Cost
Each driver acquisition requires a significant investment due to HopSkipDrive’s commitment to rigorous certification standards. Offering a benefit to new drivers that provides support and keeps them engaged ultimately helps retain them and reduce high acquisition costs.
Retention Needs
HopSkipDrive needed to enhance driver retention to ensure consistent and reliable service amid growing demand. Providing coaching on soft skills such as communication, empathy, and conflict resolution to improve service quality.
Regulatory Barriers
Expanding to new markets required navigating various state regulations and gaining approval from state departments of education and POC boards.
Support Driver Well-being
Offering a well-being platform to improve mental and emotional health.
Impact Highlights
To assess the effectiveness of TaskHuman’s coaching services for HopSkipDrive, we analyzed user survey data and engagement metrics. The results provide a clear picture of user satisfaction, engagement, and the overall impact of the coaching program.
Driver Retention
80% of respondents reported that TaskHuman impacted their decision to continue as a CareDriver, with 66.6% noting a high to massive impact.
Driver Support
95% felt supported and valued by HopSkipDrive, with a 4.2/5 average impact score.
Well-being Improvements
46.2% reported improvements in mental and emotional well-being, with 86.4% noting high to massive improvements.
1,300+
Total Hours of Coaching
4.9/5
Avg. Satisfaction Rating
64.2%
Repeat Usage Rate
89.7
Net Promoter Score
Conclusion
The partnership between TaskHuman and HopSkipDrive has had a significant positive impact on CareDrivers, enhancing their skills for personal development and overall well-being. TaskHuman’s comprehensive support has led to improved service quality, better driver retention, and increased engagement. This collaboration ensures that HopSkipDrive can continue to meet the growing demand for safe and reliable transportation services for children and families.