Case Study: Global Tire Manufacturer
From Burnout to Breakthrough: How A Leading Tire Manufacturer Leveraged Multilingual Coaching To Reduce Stress In Leaders By 79%
Introduction
A leading global tire manufacturer based in Akron, Ohio, sought to enhance the leadership capabilities of 66 first-line supervisors and managers through a four-month coaching journey. They enlisted the personalized coaching platform, TaskHuman, to complement internal training and enhance performance and skill development of all leaders to create a ‘collaborative learning’ environment. The initiative focused on providing real-time, personalized coaching in leadership and well-being, helping employees develop critical workplace skills while maintaining a healthy work-life balance.
Challenges
This global tire manufacturer faced three key challenges in developing its leadership pipeline:
First-line supervisors play a critical role in operational success, yet they have limited access to personalized leadership development outside of traditional training programs. Traditional training programs were not easily personalized to each individual, leaving managers without the resources needed to refine their leadership skills in real time.
With the pressures of managing teams in a demanding industry, supervisors frequently faced high levels of stress and burnout. The company needed a solution that provided immediate support to help leaders stay engaged, resilient, and productive.
Operating in multiple regions, the company required a leadership development program that could support employees in their native languages. Ensuring effective coaching across different cultures and languages was essential to maximizing the program’s impact.
The Start
TaskHuman implemented a tailored coaching experience to complement internal training modalities and support holistic leadership development and well-being:
With a focus on Live 1:1 Leadership Coaching focused on skills such as strategic decision-making, conflict resolution, and team empowerment.
With a highlight on whole person support, the client and TaskHuman rolled out Well-Being Coaching to compliment the leadership coaching and to address stress management, resilience, and work-life balance.
Group Sessions & On-Demand Learning providing flexibility and diverse coaching experiences.
Language-Specific Coaching to support a global workforce practicing leadership skills in multiple languages.
The Impact
The program demonstrated significant improvements in leadership skills, engagement, and well-being.
- Diverse Language Practice: Employees engaged with coaches in multiple languages, improving cross-cultural leadership communication
- Leadership coaching ranked among the top five most utilized coaching categories.
- Employees benefited from just-in-time coaching, leveraging sessions to navigate immediate workplace challenges.
- Mental and emotional support ranked as the second most utilized coaching category, accounting for 28% of total coaching hours.
- Flexible coaching access allowed employees to integrate well-being practices into their leadership routines.
Users Amplified With TaskHuman
The ability to receive leadership coaching in my native language made the experience more effective and meaningful.
I now have strategies to manage my stress and lead with confidence, even in high-pressure situations.
Having access to TaskHuman’s coaching helped me develop leadership skills while also maintaining personal well-being.
The Future
The results reinforce that holistic coaching, combining leadership training, well-being support, and language-specific sessions, can drive meaningful change for first-line supervisors.
By integrating TaskHuman, this global tire manufacturer is investing in the future of its leadership pipeline, ensuring managers are prepared to lead effectively in an evolving workplace.
